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This is an example of a branded hashtag challenge sponsored by Microsoft. ♬ Look at all these beautiful people using my sound – completed this piercing while trying not to look at the client 😂 #StartUpShowUp #piercings #piercertok

The extra ad formats include Topview ads (they play when you first open the app and can’t be skipped, like a Youtube ad), branded hashtag challenges (an actionable hashtag that’s connected to your brand) and branded effects (like stickers and filters). There’s also pangle ads and carousel ads, which are only available through TikTok’s Audience Network and News Feed apps, respectively.Īds for managed brands might look like in-feed ads, but there’s additional formatting available to folks who work with a TikTok sales representative (you can contact them to see if you’re a good fit).

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Types of in-feed ads include image ads (which are like a billboard), video ads (like a TV commercial) and spark ads (boosting the content you already have, so it shows up on more people’s feeds). In-feed ads are ads that you make yourself. We’ve written about all the different types of TikTok ads before, but here’s a quick and dirty 101. You’re not taking the chance that an influencer partnership might flop. Making an official ad on TikTok (in other words, paying TikTok directly for marketing) is a surefire way to get more eyes on your content. From there, you can add a business website and email to your profile, and you’re ready to roll.Choose the category that best describes your account-Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.Under Account control, choose Switch to Business Account.Open the Settings and Privacy tab in the top right corner.With a business account, you can add more information to your profile and access real-time metrics and audience insights. Now, TikTok for Business is the only way to go. Originally, there was a distinction between the two-one was for businesses, the other for growth-savvy creators-but since both hubs provided almost the same kind of insights, TikTok eventually combined them.

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TikTok opened a TikTok for Business hub in summer 2020 and rolled out TikTok Pro a few months later. Read our complete guide to advertising on TikTok here. Similar to Facebook and Instagram, the cost of TikTok ads is based on a bidding model.

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If you’re looking for a place to start and have some money to invest, this is it-TikTok’s site is full of success stories from brands that started advertising on TikTok, including Aerie, Little Caesars and Maybelline. 👀 👀 #vessi #vessifootwear #vessieverydaymove #newshoes #falloutfits #photoshoot #fallinspo #fyp Spend some time scrolling through your For You page for inspiration. The sky is truly the limit here-you can post everything from showing off your products to day-in-the-life videos to dance challenges. Create a Business TikTok account for your brand (keep scrolling for detailed step-by-step instructions) and start making your own organic content. For example, a small cosmetics brand based in Vancouver might search up the hashtag #vancouvermakeup and find influencers like Sarah McNabb. Mega-stars like Charli D’Amelio, Addison Rae, and Zach King can make a huge impact on the success of a business (tens of millions of users watch their content every day).īut you don’t need a high-profile influencer for successful marketing-try to discover rising stars, or influencers in your niche. TikTok influencer marketing is a big part of the app’s ecosystem. Here are the three major types of marketing brands use on TikTok.

Advertise products and services to target audiences.

Get feedback from customers and audiences.It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. TikTok marketing is the practice of using TikTok to promote a brand, product or service.

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Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.